First Community Comparison Shopping Website for Financial Services
17th Sep 2007
A website that allows individuals to use the power of a community to save money and make better decisions when shopping for rates on financial products and services has been launched in Public beta.
SmartHippo.com allows any individual to post information and feedback on the rate they received, and to compare rates with other members of the community with similar profiles. This lessens the chance of consumers with the same lending and risk profile getting different rates on the same loan, which can happen currently.
"The lending industry is in a state of transformation," said George Favvas, President of SmartHippo, "and consumers are demanding more control and transparency in their dealings with banks and mortgage companies."
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